> For the complete documentation index, see [llms.txt](https://docs.optis.me/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.optis.me/swatch/subscription-and-billing/pricing-plans.md).

# Pricing Plans

Our pricing is based on your Shopify plan, designed to support you from day one, keeping it affordable early on and scaling only when your store is ready. 🩵

✅ Full features access to all plans

✅ 72h Exploration Mode

✅ 24/7 human support (priority for Plus)

| Shopify plan                                  | App plan | Price (monthly) |
| --------------------------------------------- | -------- | --------------- |
| Basic                                         | Basic    | $11.90          |
| Grow                                          | Grow     | $29.90          |
| Advanced                                      | Advanced | $49.90          |
| Plus                                          | Plus     | $99.90          |
| Development / Trial / Partner / Pause & Build | Free     | $0              |

## How Pricing & Billing Works

The content below explains how billing works from the moment you install the app until your first payment.

### I. 72-Hour Exploration Mode

After installing the app, your store automatically enters **72-Hour Exploration Mode**.

#### During this period:

* You have **full access to all app features** to see how the app works on your store
* No subscription approval is required
* No charges are made

This mode is designed to let you explore how the app works on your store before making any commitment.

#### What happens after 72 hours?

* You’ll be prompted to **approve a subscription** to continue using the app
* If the subscription is **not approved**, the app will be **temporarily deactivated**
* All storefront setups will be **removed from your store** (no data is lost)

Once you approve the subscription, **all previous setups are automatically restored**.

### II. 30-Day Free Trial

* All paid plans come with a **30-day free trial**
* You won’t be charged during the trial
* Billing starts only after the trial ends

### III. 30-Day Refund Guarantee <a href="#id-1-30-day-refund-guarantee" id="id-1-30-day-refund-guarantee"></a>

If you’re not satisfied after your first payment, you’re protected by our 30-day money-back guarantee.

Message us within 30 days of your first payment and we’ll refund you in full via Shopify.

## If you change your Shopify plan later <a href="#id-1-if-you-change-your-shopify-plan-later" id="id-1-if-you-change-your-shopify-plan-later"></a>

If your store upgrades or downgrades its Shopify plan:

* Your app plan will automatically match the new Shopify plan (no action required, no interruption to your store).
* We’ll notify you by email when the change happens.
* Any price difference is applied to the next billing cycle, and you may be asked to approve the updated subscription to continue using the app.

**📝 Read details here**: [What happens if I change my Shopify plan?](/swatch/subscription-and-billing/changing-shopify-plan.md)

## Transparency promise <a href="#id-1-transparency-promise" id="id-1-transparency-promise"></a>

* No hidden fees
* All charges appear on your Shopify invoice